What is Artify?
Artify is Botswana’s leading art marketplace
We provide virtual spaces to sell art, changing local lives. Art that awakens our imagination, transforms our homes and expresses who we really are. At Artify we’re building a place where artists can make a living doing what they love. Where anyone can easily find and buy original art, no matter their taste or budget. We believe that buying art should be as enjoyable as living with art.
Artify is an online art marketplace launched in November 2020 and is based in Gaborone, Botswana. Our online art marketplace enables artists to sell physical art products such as paintings, drawings, carvings or baskets, to interested buyers around the world online. Artify provides amazing value to both buyers and sellers.


-CEDA/ DBSA University Challenge Top 10
-SAIS BoostUp Top 4 2021
-TEF Entrepreneurship Programme 2021

Unlike Amazon and eBay which are based on the horizontal model selling almost everything on their platform, Artify has chosen a vertical platform model by confining itself to selling only craft items in various categories. Along with insights into Artify’s business model and revenue generation strategies, let’s also go through its customer segments, value propositions and some other interesting facts.

You add a tour or trip to
our platform



We publish it on our
website

Visitors to our site find it
through our search



You get satisfied customers
for your trip



We do not deduct a commission on each piece of artwork purchased through the site. We only have Seller Plans for the virtual space you may use for your virtual store . Please see a breakdown of our Seller Plans at Services Page
You are not required to choose a Seller Plan or pay anything until you are approved and make your profile public.
Artfy’s focus is on self-representing independent artists and on galleries directly representing artists by selling original artwork.
The minimum age requirement to become a seller is 18 years old and one must be a citizen of the Republic of Botswana. The artist’s work must be in the following categories:
- Painting
- Drawing & Illustartion
- Photography
- Beadwork
- Sculptures
- Basketry
Registering for an account is free. There are seller subscription plans available if you want to create your own virtual store to sell// advertise your artworks . The plan you choose determines how many artworks and premium features you can have on the marketplace. Free account allows you only 1 artworks and basic features. Learn more
You are able to sell art under your artistic name/pseudonym. Please use your preferred name for the application. Please note that you will still need to upload a valid ID photo and selfie with the ID. This is used for internal purposes only.
The marketplace connects people looking for unique goods with independent sellers around the world. Everything listed for sale on Artify must be handmade by you, vintage, or a craft supply.
To apply to sell on Artfy, click here.